Stop Guessing What Marketing Actually Works
You’ve built a solid business, but growth has plateaued, and your marketing feels scattered.
I help established businesses get clarity using Fortune 500 marketing strategy adapted to your reality.
You’ve Built Something Real. Now You’re Stuck.
You've been in business 5, 10, maybe 15 years. You've crossed $500K, maybe even $1M-$2M. You have repeat customers who love you. You're good at what you do.
And yet, you’ve hit a wall.
Your marketing feels like a full-time job you don’t have time for. You're posting on social media because you're “supposed to.” You’ve tried ads, redesigned your website, maybe hired someone. But you’re not seeing the growth you expected.
The most frustrating part? You can’t figure out what’s actually working. Is it the ads? Referrals? Networking? You have no idea which efforts are driving results and which are just noise.
You're making guesses versus strategic decisions.
Meanwhile, every month that goes by:
You’re spending hard-earned dollars on marketing that sounds smart, but isn’t delivering results. Or you’ve stopped all marketing efforts.
Your competitors are passing you by with clearer positioning
If you're preparing to sell, your valuation is lower than it could be
If you're the next generation taking over, you're inheriting marketing chaos
You can’t work harder; you're already maxed out. But you need to work smarter
You know you need help. But you've been burned by marketing "experts" who gave you tactics without strategy. And you can't afford a $200K/year CMO.
→ You need strategic clarity, not more tactics.
Fortune 500 Strategy, Built For Your Business
For 30 years, I led integrated marketing campaigns at Disney, American Express, HSBC, and AT&T Wireless.
I've managed multi-million-dollar budgets, coordinated launches across dozens of touchpoints, and analyzed customer data to unlock explosive growth.
But here's what makes me different:
I don't give you theory. I give you strategy.
I specialize in translating Fortune 500 marketing methodology into practical, achievable strategies for established businesses like yours.
No six-month "discovery process." No overwhelming jargon. No making it more complicated than it needs to be.
Simple. Powerful. Effective.
How I Help You Breakthrough
Customer Clarity
Who Are You Really Talking To?
Most businesses think they know their customers. But when I analyze your actual data, the insights change everything.
Example: At an insurance broker, I discovered 80% of disability insurance buyers were ages 28-32 (starting families). We stopped mass-mailing everyone and targeted strategically.
Result: 33% sales increase.
For you: We identify your BEST customers, understand why they chose you, and create a systematic way to find more of them. No more guessing. No more wasted ad spend.
Strategic Positioning
What Actually Makes You Different?
You're probably saying the same things as competitors: "High quality." "Great service." "We care."
Strategic positioning identifies what's genuinely unique about your business and articulates it so the buying decision becomes obvious.
Example: A CEO wanted to rebrand away from their 55-year-old name because it was "hard to pronounce." I showed him he'd destroy five decades of brand equity. We kept the brand, shortened it strategically, maintained recognition. Result: Preserved brand equity worth millions.
For you: We articulate what ACTUALLY differentiates you, protect the brand equity you've built, and create messaging that resonates with your ideal customers.
Integrated Execution
How Do All The Pieces Connect?
Most businesses have random acts of marketing. Someone's handling social. Someone updates the website. Sales is creating their own materials. Nothing connects.
This is expensive and ineffective.
You're doing service marketing (even if you sell products)—every touchpoint shapes perception: website, calls, in-person experience, emails, social media.
For you: We create a coordinated marketing plan where every touchpoint reinforces your positioning. You finally have a cohesive SYSTEM, not scattered tactics.
How We work together
I work with a limited number of clients at a time. I take on 4 new strategic projects each month so I can give each business the attention and depth it deserves.
Get Aligned
We talk about your business—where you are, where you're trying to go, what's keeping you stuck. I identify the #1 thing holding you back.
This isn't a sales pitch or free consulting. It's an honest conversation to determine if strategic marketing is what you need—and if I'm the right person to help.
I'm looking for established businesses who have proven their concept works ($500K-$2M+), are at a critical transition point, and are ready to invest in professional expertise.
If we're not a fit, I'll tell you. If we are, we'll talk about next steps.
Customer & Competitive Analysis (If We Work Together)
I analyze your customer data and competitive landscape. I look for patterns that reveal your untapped opportunities. This is Fortune 500 methodology adapted to your reality.
You don't have to become a marketing expert. That's what you're hiring me for.
90 day Strategic Roadmap
I present a clear, prioritized plan: who to reach, with what message, through which channels, in what sequence, with what budget.
Timeline:
30 Days: Strategic campaigns identified and ready to launch with clear messaging
90 Days: Measurable improvement in customer acquisition and ROI
6-12 Months: Systematic marketing generating predictable growth
Implementation Support
Some clients implement the roadmap themselves. Others want me as a fractional CMO—quarterly strategy sessions to assess results and plan the next phase.
You decide. No long-term contracts.
What you DON’T Have To Do
Post on social media 3x/day or even everyday
Chase the latest marketing trends
Become a marketing expert yourself
Spend $50K on ads before knowing if your message works
Hire a $200K/year CMO
You get executive-level strategic thinking without the full-time executive salary.
Hi, I’m Renée!
Why My Background Matters
30 years leading marketing at companies you’ve heard of:
Disney – Managed partnerships with major brands like Cheerios, drove millions in revenue
American Express – Navigated corporate complexity, mastered strategic discipline
AT&T Wireless – Increased usage by educating customers how and why they needed new technology
HSBC Bank – Led marketing communications for premium global banking product for 7 years
Philip Morris – Learned what true brand power looks like (Marlboro billboard with just a cowboy = instant recognition)
Why This Matters To You:
Service marketing expertise. Most marketers only know product marketing. I've mastered the most complex marketing that exists—where every touchpoint matters. Your business needs this, even if you sell products.
Cross-industry insights. I've worked in entertainment, financial services, telecom, consumer goods, B2B and B2C. Marketing principles are universal. I've solved your problem in three different industries already.
After my last corporate job I realized: The businesses that need strategic marketing expertise the most are the ones that can't afford a $200K/year executive.
That's why I do this. I bring Fortune 500 analytical rigor and strategic thinking—but I build it for YOUR business, YOUR budget, YOUR timeline.
Your Questions Answered
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In our first conversation, you'll know. I've led marketing in regulated industries, managed complex sales cycles, navigated transitions. I'll understand the strategic challenges you're facing—I've solved them before.
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You don't need someone to manage your social posts. You need someone to tell you WHAT strategy should guide those tactics. My 90-day roadmap costs a fraction of agency execution—because I give you the strategic thinking that makes every dollar more effective.
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I've heard this from every client. Here's the truth: the fundamentals don't change. Who are you targeting? What's your positioning? How do you reach them efficiently? These questions are the same across industries.
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I don't promise "$1M in 90 days" or "guaranteed 10X ROI." I promise clarity about your ideal customer, a roadmap based on Fortune 500 methodology, and an understanding of exactly what to do next and why. Strategic clarity creates compound effects.
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Then we stop. I don't lock clients into long-term contracts. If I'm not adding value, you shouldn't keep me.
You’ve Built Something Worth Growing.
You didn't build your business to stay stuck at the same revenue level for years.
You didn't put in the blood, sweat, and late nights to watch competitors pass you by because they have better marketing.
You didn't get this far to settle for "good enough."
You’re ready for strategic marketing that actually moves the needle.
The kind of marketing that:
Identifies your BEST customers and attracts more of them systematically
Positions you as the obvious choice in your market
Coordinates all your touchpoints into one cohesive strategy
Gets you unstuck from the growth plateau you've been hitting
Gives you the strategic clarity you need to make confident decisions
But here’s the thing: Not every business is ready for strategic marketing.
Some businesses need to figure out operations first. Some need to solve cash flow. Some just aren't at the stage where strategy makes sense yet.
I'm selective about who I work with.
I work with 4 new businesses each month because I go deep with each client. I'm looking for established businesses in transition who are serious about breaking through their growth ceiling.
If that's you, let's talk.
You’re Done Guessing. You’re Ready For Strategy.
You've spent months—maybe years—trying to figure out your marketing. Posting on social media. Running ads. Redesigning your website. Hoping something would click.
It’s time to stop hoping and start knowing.
You're ready for the kind of strategic clarity that comes from 30 years of Fortune 500 experience—adapted specifically for your business, your budget, your reality.
Ready to get unstuck? Let’s Talk.
Book a 30-minute call to determine if strategic marketing is what your business needs—and if I'm the right person to help you get there.
On this call, we'll:
Talk about where your business is right now and where you're trying to go
Identify what's working in your marketing and what's just noise
Determine if we're a good fit to work together
No sales pitch. No pressure. Just an honest conversation.
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